I am Sophia Chin from Taiwan, engaged in the food and beverage import-export trade for over a decade. Through years of work experience, our exports to various countries have made us well aware of the stringent requirements different nations impose on food safety and quality.
Over the years, I have primarily dealt with the trade of snacks, frozen foods, and general ambient food and beverages. We have established trusted collaborations with countries in Europe, America, and the Asia-Pacific region. Leading my team, we not only excel in the preservation and transportation of goods but also assist clients in handling Taiwanese export-related documents and customs clearance in multiple countries.
With our industry insights, we have successfully entered mature markets and tapped into emerging markets with vast potential, such as Singapore, Malaysia, the Philippines, and Vietnam. If you are planning to expand internationally, I am more than willing to share my experiences and insights in the field of food trade.
Looking forward to connecting with more partners and jointly exploring new dimensions in the food trade!
In the gradually stabilizing post-COVID era, life is returning to normal, and the global market for packaged food and beverages is brimming with limitless opportunities and vitality.
Looking ahead, the market trends for Asian cuisine and beverages in Europe, America, and Southeast Asia can be summarized in a few key points:
- With the rise of health consciousness, snacks with lower sugar and fat content are gaining popularity.
- Consumers seek novel, unique, and personalized products.
- The fusion of international and local cuisines, along with the mix of different regional flavors, is becoming a trend.
In short, Asian exporters who grasp these trends can gain a favorable position in the markets of Europe, America, and Southeast Asia. The future looks promising for international trade in food and beverages.
With years of industry experience and operation, our company will continue to explore more business opportunities. We aim to collaborate with more channels and distribution partners, collectively creating a bright future for the food trade!
YING XUAN ZHUANG’s overseas advertisement
As a seasoned food trader, I am well aware of the intricate customs regulations and quality standards in different countries and regions. Taking the example of importing to Australia, meat products must obtain certifications from both the exporting and importing countries, and undergo rigorous quarantine inspections. I have encountered instances where a batch of goods was returned by Australian customs due to certification errors. All of this can be avoided.
Therefore, I always emphasize that the team must strictly adhere to the regulations and standards of the importing country when designing packaging. We ensure that the product quality remains stable and meets the required standards. In addition to necessary testing and certifications, I allocate sufficient time and personnel to handle various customs inspections. Treating each batch of goods with utmost care, similar to handling life, is crucial for ensuring its safe journey to the consumers’ hands. I hope my experiences can provide some insights for those involved in food trade.
Sharing some practical tips, tricks, and strategies for engaging in import-export trade:
- When choosing products, recommend locally popular foods and adapt formulas and packaging to suit local tastes.
- Patiently listen to feedback and suggestions from trade partners during exhibitions, and adjust plans accordingly.
- Mastering the characteristics of each market and building a strong network of connections is crucial.
- Pursue innovation; through developing innovative flavors and collaborating with local designers, we successfully introduced Taiwanese pastries tailored to the tastes and packaging preferences of the European and American high-end markets.
Three years ago, a well-known Taiwanese pastry company entrusted me with handling the entry of some of their products into Vietnam. After evaluating various flavors of pastries, I identified the pearl milk tea flavor as having the most potential. I guided the client in localizing the packaging and brand name and assisted them in obtaining the food import permit in Vietnam. Before the product launch, I hired a popular influencer to experience the product, increasing its exposure. The product received an enthusiastic response upon launch, exceeding sales expectations in the first year. The client highly praised the comprehensive services I provided, renewing the contract for subsequent public relations and operational projects. They also recommended my trade services on social media. This successful collaboration not only boosted the company’s reputation but also connected me with more potential international partners!
With YING XUAN ZHUANG’s years of experience in food and beverage export trade, choosing us is a wise decision for venturing into overseas markets. We are committed to providing professional one-stop import-export services, with a team comprising experts in food safety, regulatory standards, market marketing, and more to assist your products in smoothly entering the market.
Moreover, if you wish to introduce Taiwanese food and beverages to your country, that’s our specialty! YING XUAN ZHUANG has established long-term and excellent cooperation with customs, regulatory agencies, and trade partners in the Asia-Pacific, Europe, and America regions. This ensures we can secure more policy support, facilitating the swift customs clearance of food products. YING XUAN ZHUANG is also proactive in assisting you to expand into broader international markets and develop more business opportunities. Whether you are a distributor, agent, or a group company entering global retail channels in large quantities, regardless of your starting scale, I sincerely recommend choosing YING XUAN ZHUANG as the guiding ship, sailing together towards the vast world!
I am Sohoia Chin, CEO of YING XUAN ZHUANG. Feel free to contact us!
