Top 10 Global Food and Beverage Trends in 2022

Top 10 Global Food and Beverage Trends in 2022

Every year, innova market insight will propose the “global food and beverage trends” for the next year based on its in-depth research on food and beverage and consumers, to help industry people quickly understand consumers’ consumption behavior in the changing market. Innova will find out the latest industry trends and the reasons for their formation through continuous consumer research, So that innovators can make corresponding early deployment for accurate consumer behavior research.


1. Trend 1: the same earth
2. Trend 2: plant-based innovation Xintiandi
3. Trend 3: technology enters the table
4. Trend 4: switching scenes
5. Trend 5: consumer voice
6. Trend 6: intestinal health
7. Trend 7: return to origin
8. Trend 8: experience first
9. Trend 9: turn waste into treasure
10. Trend 10: Food speaks for me


In depth analysis of top ten trends

Trend 1: the same earth

Environmental issues have become one of the global issues that consumers pay most attention to. In the past, what standards can be claimed that the brand meets? Now, there is a clear, unified and easy to understand standard to measure the impact of enterprises on the environment and society. Now enterprises must cooperate with consumers to promote environmental awareness such as “zero impact” or “negative impact” and improve the credibility of the public on various environmental protection certifications. Therefore, enterprises need to provide transparent, timely, true and reliable information and create a brand story that can stand the test


Trend 2: plant-based innovation Xintiandi

Plant based products will continue to be a hot trend, because consumers attach importance to their own health and sustainable development, and hope to diversify the choice of food. The focus of plant-based research and development products will change from imitating meat, fish and dairy products to optimizing the products themselves. According to innova’s research, from September 2020 to August 2021, the number of new plant-based products launched worldwide has increased by 59% over last year, from simple food to high-end food, Consumers are looking for high-quality plant-based substitutes


Trend 3: technology enters the table

The progress of science and technology has brought opportunities to the food industry. From product conception to consumption and use, the whole cycle of a product may be changed. Researchers are learning new production methods, while consumers are focusing on artificial intelligence and applications, so as to get customized nutrition suggestions and in-depth understanding of how to meet their nutritional needs. Therefore, honest and open communication between brands and consumers is very important


Trend 4: switching scenes

The COVID-19 has changed the diet scene, resulting in new consumption habits. After a long time at home, consumers are more eager to go out. The brand should adapt to the changing consumption habits and scenes, and launch products that are more in line with customers’ expectations. How to switch freely between home dining and out dining is one of the topics that the brand needs to face next


Trend 5: consumer voice

Consumers are trying to have a voice through online and offline platforms, hoping to participate in brand discussions and find products that are consistent with their own politics, social morality and values. If such products do not exist in the market, enterprising consumers will take action to fill the gap in the market through their own efforts and jointly create satisfactory products with the brand


Trend 6: intestinal health

Consumers gradually understand the relationship between intestinal tract and physical and mental health, and microbial tissue will change the way of personal health management, promote the combination of intestinal microbial tissue components with other health components, create a comprehensive and healthy product solution, and solve more health problems

Trend 7: return to origin

Based on the environment and economy, local products are more attractive, and more and more consumers are willing to support the local economy, such as patronizing nearby stores, participating in community construction, etc. some consumers are seeking natural ingredients, buying products they are familiar with, or out of nostalgia. Innova market insight also found that if the origin of food and agricultural products is not far away from them, it will make people feel real and fresh


Trend 8: experience first

Due to the impact of the COVID-19, consumers are more eager to try new things and create more fun in life through novel food and beverage experiences. New and interesting products have begun to appear in the market, and food and beverage companies have also stepped into new fields and carried out unexpected cooperation

Trend 9: turn waste into treasure

Circular economy has also sprung up in the field of food and beverage. Raw materials once regarded as waste products have gained a second life and changed into a new look. Brands need to publicize their efforts for circular economy in a more creative way to convey the most authentic and positive information to consumers


Trend 10: Food speaks for me

The food and beverage that people choose represents their lifestyle, and the values of consumers affect their purchase decisions. People hope that their personal performance is reflected in the food they buy, and they also hope to find a brand that represents their own personality. Therefore, brands can seize this opportunity to create more personalized products and provide consumers with channels for self-expression