The public’s impression of Taiwanese food is that it is a delicious and cheap snack.
Relatively cheap labor, raw materials, and ingredients, rich and innovative flavors, dishes, and atmosphere are also Taiwanese characteristics worth showing off. The most specific example is the night market snacks. The dazzling array of unique stalls and the relaxed and happy atmosphere have become the main scenery of Taiwanese food.
What is Taiwanese？
To foreigners, Taiwanese cuisine is diverse and vague, unlike French, Japanese, and Thai cuisines which are clear and distinct. Taiwan has experienced the impact and fusion of the food cultures of the Netherlands, Japan, China, and other countries, forming various styles of cuisine. Taiwan has a diversified diet but lacks stories. The only successful one is the Taiwan Beef Noodle Festival.
With the globalization of food and fast food, people taste is gradually getting used to eating hamburgers and fries in chain stores. If you can’t understand the delicacy of the ingredients yourselves, you can’t understand their value. If you don’t understand that excellent ingredients require land, The combination of climate and the diligent work of farmers can breed, and the final food consumption will turn into a price war.
4 advantages of Taiwanese food
1.Rich and diverse Taiwanese cuisine
Taiwan’s history and multiculturalism have made Taiwan’s food more diverse, and many different cuisines have been developed. The impact and fusion of food cultures from various countries can better satisfy the public with different tastes. Differentiation and innovation based on the original cuisine is the advantage of promoting international cuisine.
2.Deep plowing international
Taiwan snacks have been cultivated in the world for many years. Pineapple cakes, buns, and bubble tea are all Taiwanese snacks that are well-known internationally. Taiwanese specialties are gradually emerging internationally. In 2022, 2 of Asia’s 50 Best Restaurants in Taiwan will be included in the list, and they will be included in 2021. There are 3 companies on the list, which shows the efforts made by the new generation of young chefs in the catering industry. It is believed that Taiwanese cuisine can also gain a firm foothold internationally shortly.
3.Mainstream diet – local time
With global climate change, world-renowned chefs and their associations proposed to reduce carbon emissions, propose the future mainstream of diet, respect local culture and emphasize local ingredients. Compared with other Asian countries such as Singapore, Hong Kong, and South Korea, Taiwan has the advantages are local ingredients, a unique geographical environment, first-class farming, and improved technology. Taiwan’s fruits and vegetables are very high-quality ingredients, and the mainstream of local diets has attracted international attention to our advantage.
Taiwanese cuisine enjoys high brand value in mainland China because Chinese consumers trust Taiwanese food safety. After several years of food safety turmoil, various countries have tightened regulations on food imports from Taiwan. The most basic thing for Taiwanese enterprises to set up factories at home and abroad is to establish a good product supply chain, optimize raw material management, improve quality control ability and maintain stable and smooth logistics to ensure the quality of products for export.
B2B business invisible champion of Asian food industry
After decades of development, Taiwan’s food industry has gradually matured its processing technology and has a perfect quality control and certification system. The systematization of the food manufacturing industry has made the quality of Taiwan Manufacturing (MIT) ahead of other Asian countries. In the 1990s, some businesses began to expand their overseas business. In addition to the vast Chinese market, the business also covers Southeast Asia and even Europe and the United States.
There are 2 main sales models for entering the international market：
1. General export: The company directly exports the goods, or sells the goods by foreign dealers, agents, and other intermediary agencies.
2. Set up factories locally: Establish a branch (or subsidiary) as an extension of domestic business, from production, sales to service are carried out locally.
Taiwan’s famous unified enterprises have established production bases and marketing networks in China, Indonesia, and Vietnam. The chain catering industry has also achieved outstanding results, and it has developed quite well all over the world. Taking 85°C as an example, as of June 2018, the number of restaurants in the United States has reached 44.
It is worth mentioning that some B2B (business-to-business) food manufacturers have also entered the international stage. Ordinary consumers may not know these manufacturers very well, but their production and marketing scale can be regarded as the invisible champion of the Asian food industry. Jiamei Food Industry specializes in the manufacturing of fruit and vegetable juices. It has cooperative factories all over the world. Most of the vegetable and fruit juices in Taiwan are supplied by Jiamei Foods. Its customers include large beverage manufacturers such as Uni-President and Yimei, and they are also sold to South Korea, Japan, and Singapore. and other Asian countries.